In a world of questions, an assertion is an answer.
It is the confident declaration of a truth. A statement of fact in a sea of speculation. The bedrock of logic, law, and computer science—the predicate upon which all other truths are built.
This is not a name for a brand that hopes, suggests, or tries. It is a landmark for a brand that proves. It confers the immediate authority of a proven theorem, a signed contract, a verified claim.